Strategic Design for Brands Ready to Grow

Neographic Media is a creative studio specializing in brand identity, print design, web development, and digital marketing materials. We curate thoughtful visuals that drive engagement, build trust, and connect brands with their audiences across platforms.

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Category: Social Media

  • Flyte Energy: Launch of New Energy Drink Refreshers

    Flyte Energy: Launch of New Energy Drink Refreshers

    BRAND LAUNCH! New Energy Drink Refreshers

    Assignment

    Traditional energy drinks are loaded with artificial ingredients, excessive caffeine, and high sugar. Energy drink refreshers, on the other hand, uses natural ingredients, lower sugar content, and added functional benefits like vitamins or electrolytes. This beverage launch cuts the high amounts of caffeine, sugar, and artificial dyes typically found in energy drinks and delivers energy without the crash.

    Project Deliverables

    • Brand Identity: Develop a brand name, visual style, and voice
    • Can Labels: Create packaging for 2 energy drink refresher flavors
    • 4-Pack Packaging: Design a beverage box that conveniently holds four cans
    • Brand Extension: Expand the product line to include powder packs
    • Web Banners: Attract site traffic using web embeds as advertising
    • Social Media Posts: Connect with audience to build product awareness
    • Email Marketing: Communicate and engage with potential customers
    • Poster: Showcase the product and direct viewers to the website
    • Introductory Video: Provide an overview of products and values
    • Booklet: Tell brand story and step into its visual style and unique voice

    Check
    It Out!

    Flyte Energy Booklet

    The Challenge

    With only 9 weeks to develop a brand identity and marketing strategy, the timeline demanded efficient planning and creative problem-solving from start to finish. To build an effective campaign, the team conducted competitor research and a whitespace analysis to identify market gaps and uncover opportunities for differentiation. While energy drink refreshers naturally appeal to health-conscious consumers, younger audiences like Millennials and Gen Z, fitness enthusiasts, and busy students or professionals, this group remains a broad audience. Attempting such a wide target market risks diluting the message and losing engagement, emphasizing the importance of refining the target market to create a campaign that truly resonates.

    Our Solution

    After conducting thorough research on the existing energy drink market, our team decided to connect with female Gen Z consumers who value both wellness and performance. While most energy drinks on the market use bold, masculine branding and emphasize intensity over balance, this concept focuses on energy with intention. This avenue offers a refreshing alternative that feels approachable, empowering, and aligned with self-care.

    Beyond addressing the gender gap, the brand speaks to Gen Z’s growing focus on topics such as sustainability and wellness. From recyclable materials to self-care messaging, the product aims to redefine what an energy drink can represent. This mission guided every stage of the design process, ensuring that the final campaign captured the feeling of upliftment at the center of its mission. That is how Flyte Energy came to be, representing this new product line for energy without the burnout.

    Logo Design

    The Flyte logo embodies movement and freedom. Because of this, we created a custom typeface, where the ‘F’ takes on a wing-like form as a symbol of momentum. Paired with our tagline, “Your Wings of Power,” Flyte’s uplifting energy is etched into every detail, giving consumers the confidence to move, create, and take flight.

    Flyte’s unique approach to energy ultimately encourages consumers to form a healthy relationship with energy drinks. These energy drink refreshers offer refreshing, clean ingredients without the crash to support focus and reduce burnout.

    Final logo design for Flyte Energy (click to enlarge and read notes)

    Packaging Design

    The product line highlights Flyte’s two signature flavors: Blue Horizon and Cloudburst. Each flavor is designed to embody the brand’s balance of wellness and energy. With zero sugar, minimal calories, and essential vitamins, all products support sustained energy without the crash.

    Cloudburst: A fruity blend of white peach and lychee inspired a palette of vibrant hues and soft pastels, communicating a sense of lightness and vitality to reflect the drink’s juicy and uplifting flavor.

    Blue Horizon: A fresh combination of crisp blueberries and zesty lemon inspires a label that is bright and airy, capturing freshness and exhilaration in every detail.

    4-Pack: The four-pack carrier equips customers with their favorites, perfect for sharing and convenience while reinforcing brand consistency on shelf displays.

    Powder Packs: Compact, portable, and flavor-forward, this brand extension reinforces Flyte’s mission towards wellness in a new product packed with electrolytes and vitamins for daily energy and hydration.

    Digital Marketing

    The digital campaign builds brand awareness through cohesive storytelling and impactful, motion-driven design. All marketing materials reinforce the brand’s identity and approachable energy across various digital touchpoints.

    Banner AdsSocial PostsEmail MarketingPoster Video

    We set out to design bold, empowering layouts that would immediately capture attention. Using striking imagery and concise, motivating text, these web banners were built for high visibility and seamless adaptability across digital platforms.

    The campaign slogan Rise. Refresh. Repeat. embodies Flyte’s message of ambition and balance for young women, encouraging them to rise with confidence, recharge with clean energy, and maintain momentum through mindful habits. The accompanying imagery of a woman standing above the clouds at the mountain’s peak reflects the natural energy and empowerment from Flyte’s products, inspiring viewers to learn more and navigate to the website.

    We developed a social media strategy to energize Flyte’s online presence and strengthen community engagement. Each post is designed to increase site traffic and build meaningful audience connections.

    Through product introductions, lifestyle imagery, and customer spotlights, Flyte’s social feed embodies confidence and positivity. The visuals and captions work together to celebrate wellness, ambition, and empowerment, encouraging followers to live boldly and stay refreshed.

    Flyte’s email campaigns were designed to stand out in the inbox while staying true to the brand identity. Each message highlights product launches and special offers in a consistent, digestible format. As the brand evolves, Flyte’s emails will go beyond promotions, featuring wellness tips, community updates, and positive messaging that inspire better energy.

    This ongoing communication helps strengthen brand loyalty and deepen audience connections. Each email feels personal yet purposeful, encouraging subscribers to check in, recharge, and stay connected with the Flyte community.

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    Sound On

    This project combines poster design and motion graphics into one cohesive video that introduces Flyte’s full product lineup. The opening and closing frames feature a standalone poster design, allowing the piece to loop seamlessly while maintaining a strong visual identity across formats.

    The greatest challenge was producing a video for a product that didn’t yet exist. Without access to filmed footage, the solution relied on detailed product mockups, stock assets, and engaging transitions to convey energy and movement. The result is a dynamic video that builds excitement about the launch and encourages viewers to explore the Flyte website.

    Final Reflection

    This project strengthened our approach to branding by showing how storytelling and problem-solving work hand in hand to create meaningful design solutions. The design process revolved around identifying strategies to appeal to the target market, ensuring that imagery and messaging aligned with audience expectations. We are especially proud of the produced marketing materials, particularly the banner ads. Although the ads were the most challenging aspect of this project, they were the most rewarding. Maintaining brand consistency and audience impact across the six formats truly refined our ability to think strategically and design with purpose.

    Working within a tight 9-week timeline also pushed us to manage time efficiently, apply feedback effectively, and stay focused under pressure. This project also brought together skills across several design programs: Photoshop, Illustrator, InDesign, After Effects, Canva, and Constant Contact. Applying these tools to real-world branding and marketing challenges was both exciting and affirming, showcasing versatility and growth as a designer ready to take on new creative challenges.

  • Jitters Café Social Media Strategy & Content Plan

    Jitters Café Social Media Strategy & Content Plan

    Background

    This project focused on developing a social media content plan for Jitters Café, a local favorite known for its small, cozy space and quality coffee. The assignment required creating 2 Facebook posts, 2 stories, and 2 reels to enhance the café’s social media presence and attract nearby high school students. Since the campaign takes place during the summer, while school is out of session, the content highlights refreshing seasonal drinks and light bites that appeal to students and families enjoying their break, positioning Jitters as a go-to spot for a quick, energizing stop before summer activities.

    About the Client

    Jitters Café is a family-owned coffee shop founded by Rhode Island locals Ray and Sue Osbrey in 1997. What began as a neighborhood spot for good coffee has grown into a beloved eatery offering breakfast, lunch, and baked goods. Competing in the Rhode Island café scene, Jitters stands out for its community-first approach and loyal multigenerational following. With a second location added in 2022 and recognition in Rhode Island Monthly’s Best of RI Readers Poll, the café continues to balance its cozy, familiar charm with an evolving menu that appeals to both long-time patrons and new visitors alike.

    Their Challenge

    After speaking with co-owner Ray Osbrey, it became clear that the challenge was not about reinventing Jitters, but rather about growing its overall reach. He wanted to appeal to younger audiences, like the local high school crowd, without alienating the loyal customers who have made Jitters a community favorite for decades. While its multigenerational following remains central to the brand, the café’s social media presence, particularly on Facebook and Instagram, offers a valuable way to reach new audiences and stay connected with the community.

    This map demonstrates the proximity that Jitters has to the local high school, highlighting its students as the target audience

    Our Solution

    With the café’s summer goals in mind, we developed a small campaign of social content to highlight Jitters Café’s seasonal offerings and ease the challenges of managing social media as a small business. Over the course of two weeks, our team produced two Facebook posts, two stories, and two reels, capturing original photography and video on site and doing post-production using Canva, Lightroom, and Premiere.

    To address the challenge of appealing to the local high school while staying true to Jitters’ loyal customer base, we began by analyzing the café’s existing social media presence. This helped us understand what resonated most with their current audience and ensured any new content aligned with their established brand personality. We found that their posts often featured bright, lifestyle-oriented photography with little to no text. We concluded that an approachable, down-to-earth style that we aimed to carry forward into the new campaign.

    Facebook Posts

    The Açaí Bowl Facebook post highlights a refreshing summer menu item, most popular among young children, teenagers, college students, and millennials. The post itself includes branded visuals such as the Jitters logo, while the caption prompts viewers to comment with their favorite bowl toppings. This not only builds awareness for the seasonal offering, but it also opens the door for casual community-driven conversation around their menu.

    On the other hand, the “What’s in Your Cup?” Facebook post, is geared more towards creating user-generated content. Posting on social media can easily fall to the bottom of the list when a small team is busy running a café, but inviting customers to share their drinks (and tag the café) is a simple way to help lighten that load. This approach not only builds engagement but also gives Jitters a stream of real, authentic content to potentially reshare. These images can also be repurposed across platforms or used to fill in gaps during slower production weeks.

    Instagram Stories

    Stories are meant to be quick, and users often swipe through them without much pause, so our goal was to combine simple yet engaging visuals with bids for user engagement. One story includes a poll asking followers to choose between two popular summer items: açaí bowls and refreshers. Beyond quick votes and engagement, the poll also offers Jitters insight into customer preferences, which could help guide future product promotion. There is also a location tag on the story so viewers know exactly where to get these delicious options.

    The second story features a brief clip of an espresso machine with a heart-eye emoji slider. This is a nod to Jitters’ core coffee-drinking audience and grants viewers the opportunity to engage using the heart-eyes slider. Ultimately, we wanted these designs to be polished yet easy to replicate or update as needed.

    Capturing the café’s inviting atmosphere from a customer point of view
    A quick look at their lunch offerings, showing it is more than just a morning stop

    Instagram Reels

    We also created two Instagram Reels to showcase both the customer experience and the behind-the-scenes side of the café. The “Café Vibes” Reel appeal to the viewer’s emotions by capturing the feeling of visiting your favorite coffee shop. It was curated to evoke either nostalgia or FOMO, encouraging viewers to come visit. We made a point to showcase the outdoor seating area, since indoor space is limited, and summer weather makes the patio more appealing.

    The second Reel focuses on the lunch menu and serves as a launch point for a possible content series, perfect for content planning. Showcasing various menu items will bring awareness to Jitters as more than a coffee shop. Jitters can also adapt this format to highlight other menu items for future reels on wraps, smoothies, sandwiches, or specialty drinks. Both reels also feature music from Instagram’s list of the 50 trending audios at the time of creation. This allows the reel to be boosted through Instagram’s algorithm and improve its overall reach.

    Final Reflections

    Collaborating directly with the owner offered valuable insight into how small businesses balance creativity with limited time and resources. By establishing a few go-to camera angles and keeping things short and simple, the café can efficiently capture content without slowing down their daily routine. Overall, this experience demonstrated how social media solutions work best when they are both visually engaging and realistically sustainable.

  • Producing a How-To Video Across Social Platforms

    Producing a How-To Video Across Social Platforms

    Background

    This project focused on creating a how-to YouTube tutorial that guides viewers through transforming supermarket flowers into a professional-looking bouquet. To increase views and drive traffic to the full video, a teaser was also crafted for Instagram Reels. This case study explores the process behind developing both the YouTube tutorial and the accompanying Instagram Reel.

    Design Challenge

    The primary challenge was to produce an engaging ‘how-to’ YouTube tutorial while adhering to several technical and creative requirements. In addition to the full-length YouTube tutorial, a brief Instagram Reel teaser was developed to drive traffic to the full video. This teaser required an approach tailored to the fast-paced nature of Instagram. Key aspects of the challenge included:

    YouTube Tutorial Objectives

    • Video Length: A duration between 3 to 5 minutes
    • Camera Work: Incorporating multiple camera angles to effectively show off important actions and achieve greater visual interest
    • Continuity: Ensuring that each action flowed seamlessly from one shot to the next
    • Video Quality: High-quality video resolution to keep viewers engaged and clearly show off any actions
    • Audio Quality: Crisp audio to ensure instructions are easily understood
    • Sound Design: Adding background music and sound effects to enhance the video without distracting from the main content

    Instagram Reel Goals

    • Run Time: A total length of 30 seconds
    • Brand Integration:
      • 1-second brand logo at the beginning
      • 2-second brand closeout with a call to action directing viewers to the portfolio site where the full video can be found
    • Clips: Short, engaging clips that highlight key steps to maintain pace and viewer interest
    • Auto-framing: Reframing and key-framing the video clips using Adobe After Effects to keep the focus on important actions
    • Captions: Open captions to enhance accessibility

    Balancing these technical aspects across both platforms required creative solutions that addressed the distinct needs of each format.

    Our Solution

    The solution for this project involved bringing together creative direction and technical expertise using Adobe After Effects to produce both the YouTube tutorial and Instagram Reel. By leveraging this software, the videos were enhanced with ducking, keyframing, and precise editing to ensure continuity and clarity. This approach allowed for two polished, professional final products that achieved all the project goals.

    YouTube Video

    The polished how-to video meets all the objectives, including the 3-5 time requirement, varying camera angles, continuity between shots, high-quality video and audio, and well-integrated sound design.

    Establishing continuity between shots required careful planning during the pre-production phase to achieve effective timing and transitions. This ensures viewers can easily follow the instructions without any confusion.

    Feedback on initial rendition of YouTube video

    The Process

    Shooting in an outdoor environment presented several audio challenges due to ambient noise, requiring refined directing and producing techniques. Reshooting and overcoming these obstacles strengthened management of on-location sound issues.

    Taking on these creative risks ultimately strengthened the final video and improved overall production skills.

    Instagram Reel

    The final :30 second reel included seamless brand integration, quick procedure highlights, and accessible open captions, ensuring a polished, professional look.

    Capturing attention in a short format required precise selection of key moments. The teaser featured a quick preview of the bouquet-making process, encouraging viewers to watch the full tutorial on YouTube.

    The Process

    After showcasing the final rendition of the YouTube video, a group provided feedback on what shots would be ideal for an Instagram Reel. The common consensus was to use the over the shoulder shots.

    All feedback was considered; however, as the producer, some creative liberties were taken despite suggestions. Some footage that did not make the final cut for the YouTube video ended up working out as the perfect footage for the Instagram Reel format.

    Suggestions for IG Reel

    Conclusions

    This project successfully combined the detailed instructional format of a YouTube tutorial with the quick, attention-grabbing style of an Instagram Reel. Through the use of dynamic camera work, high-quality production elements, and consistent branding, the final result was both informational and engaging for viewers. Overall, the utilization of different video formats met the technical and creative goals while also providing a fun and accessible experience for a wide audience across multiple social platforms.

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  • Crafting an Instagram Reel for Limited Edition Cookies

    Crafting an Instagram Reel for Limited Edition Cookies

    Disclaimer: The social media ads created by the author for this case study project feature a fictitious representation of a brand-name product. These advertisements are part of an experiential learning exercise and are only imaginative works of fiction. The products are not endorsed by the actual brands mentioned.

    Enjoy this video case study on the Neographic Media Youtube channel!

    The Recipe for Memorable Marketing

    Engaging social media content is crucial for companies constantly competing in the marketplace. It is a vital opportunity for brands to stand out from competitors. High-quality content holds the power to not only attract but retain the attention of potential customers. Effective social media marketing encourages user interaction that, in turn, leads to brand loyalty and customer retention.

    Instagram Reels are intentionally designed to quickly capture and hold viewers’ attention. Social media platforms featuring successful reels demonstrates an understanding brand identity, current trends in digital marketing, and content creation that effectively engage an audience.

    Furthermore, stop motion possesses a unique charm and tangible quality unmatched by other techniques. It enables animators to animate inanimate objects, giving them a sense of personality and character. Thus, combination of the quick engagement of reels with the distinctive charm of stop motion creates a powerful content marketing strategy, as recognized by big companies such as Apple.

    From Farm to Fame

    Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin. The brand derives its name from her family’s farm in Fairfield, Connecticut (CT), inspired by the pepperidge tree.

    Official Pepperidge Farms logo
    Official Pepperidge Farm logo
    Pepperidge Farm’s official website, where users can shop all their favorite snacks

    The company now operates out of Norwalk, CT as a subsidiary of one of North America’s largest food companies, the Campbell Soup Company. Pepperidge Farm is set to close its current headquarters by 2025 to consolidate its central offices. The new headquarters will be situated in Camden, New Jersey, alongside the Campbell Soup Company’s main office.

    Milano cookies are one of the brand’s many beloved treats, delivering a rich chocolatey goodness that has found its way into the hearts and homes of countless Americans. But did you know that the same brand responsible for these delightful snacks also produces the beloved “snack that smiles back”?

    Despite their established success and beloved products, Pepperidge Farm faces a new and unique challenge.

    Crunch Time: Marketing for London Fog Cookies

    Pepperidge Farm faces the challenge of effectively promoting their new Limited Edition London Fog Milano cookie on Instagram. They aim to increase social media engagement, boost cookie sales, and expand their consumer profile. The primary issue at hand is to create a compelling Instagram reel that would capture the attention of both existing and new customers.

    The brand needs to differentiate this new product in a market saturated with various snack options. While their established products, such as the classic Milano cookies and Goldfish crackers, already have a strong following, the introduction of a limited edition flavor requires a fresh and innovative approach to capture interest and drive excitement.

    Pepperidge Farm’s challenge was also influenced by the heightened competition in the snack food industry. As more brands leverage social media to promote their products, standing out becomes increasingly difficult. This intensifies the need for innovative content that can set apart itself from the crowd and capture consumer interest.

    Pepperidge Farm Instagram insights as of May 2024: 531 posts | 44.4K followers

    Client Cravings: What They’re Hungry For

    Pepperidge Farm had clear expectations for this project:

    1. Graphically Interesting Post: The client wanted a visually appealing reel that could capture the sophisticated yet playful essence of the London Fog Milano cookie. The design needed to be both eye-catching and engaging, leveraging the highly visual aspect of Instagram’s platform to draw in viewers.
    2. Consistency with Existing Branding: It was crucial that the reel maintained a cohesive look and feel with Pepperidge Farm’s existing branding. This included using color schemes, fonts, and visual elements that aligned with the brand’s established identity.
    3. Reference to the Holiday Fog Reel: The client specifically referenced the successful Holiday Fog reel, requesting a similar approach for the new product. This meant incorporating familiar stylistic elements and themes to create a sense of continuity for the audience.
    4. Highlighting Product Uniqueness: The reel needed to emphasize what makes the London Fog Milano cookie special, from its unique flavor inspired by the classic London Fog tea latte to its limited edition status. This required a delicate balance of informative content and enticing visuals.
    5. Engagement and Interaction: Beyond just views, the client expected the reel to encourage interaction—likes, comments, shares, and perhaps even user-generated content. This meant the content had to be not just watchable, but shareable and discussable, sparking conversation among viewers.

    By meeting these expectations, the goal was to create a reel that not only promoted the new product but also reinforced Pepperidge Farm’s brand image, engaged their audience, and drove tangible results in terms of sales and brand loyalty.

    360° of Goodness: The Stop-Motion Story of Milano Cookies

    We knew this reel needed to capture the attention of existing and potential customer. To set Pepperidge Farm apart, we took on a creative and innovative approach by incorporating stop motion into the final reel. We began this new challenge, by drawing inspiration from successful reels, not necessarily in the same market (Apple’s Shot on iPhone 15 Pro reel). To ensure this solution would resonate with the client’s goals for engagement, we conducted preliminary research into stop motion techniques.

    While presenting the concept to the client, we discussed the stop motion concept and gathered their input on how to achieve the desired effect. Based on the feedback and suggestions, we decided to shoot more than 4 angles of the London Fog Milano Cookies to enhance the stop-motion effect. In the end, we captured a total 17 angles to achieve a smooth spinning effect.

    Throughout the development process, we sought feedback from the client to achieve the ultimate solution. This iterative approach allowed us to fine-tune the techniques used and ensure that the final reel would both meet the client’s expectations and effectively showcase the limited edition cookies.

    Photo of Limited Edition London Fog Cookie Packaging from the back (1 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (2 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (3 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (4 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (5 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (6 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (7 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (8 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (9 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (10 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (11 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (11 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (12 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (13 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (14 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (15 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (16 of 17)
    Photo of Limited Edition London Fog Cookie Packaging (17 of 17)
    Final Instagram Reel for Pepperidge Farm’s New Limited Edition London Fog Milano Cookie

    The solution we developed was a visually stunning Instagram reel that featured the London Fog Milano Cookies in a captivating stop-motion sequence. Similar to Pepperidge Farm’s Holiday Exclusive Holiday Nog Milano Cookie Instagram Reel, the product itself inspired the final color palette and typography. By leveraging this technique, I was able to create a unique and memorable viewing experience that effectively captured the attention of our client’s target audience.

    In terms of platforms and tools, I utilized professional-grade photography equipment and Adobe Photoshop to edit and compile the images into an effective stop-motion sequence.

    Overall, my approach to the challenge involved a combination of creative thinking and a commitment to delivering a solution that would effectively showcase the limited edition product and set Pepperidge Farm apart in the competitive marketplace.

    Color Palette & Typography

    Steps to Sweet Success

    ResearchStoryboardingDevelopment

    Week 1

    The journey began with a week dedicated to thorough research and planning. During this phase, an analysis of the Pepperidge Farm brand identity was conducted, various stop-motion techniques were explored, successful reels like Apple’s Shot on iPhone 15 Pro were studied. This preliminary research ensured a solid understanding of what would capture the audience’s attention and set Pepperidge Farm apart from competitors.

    Week 2

    Next, the process transitioned into the week-long design phase, crafting detailed storyboards. Ideas were brainstormed to create a unique and engaging concept for the London Fog Milano Cookies reel. The storyboards outlined general frames of the stop-motion sequence, developing a coherent and captivating narrative.

    Collaboration with the client during this stage was crucial to incorporate their vision and feedback, refining the approach to perfectly align with the brand’s identity and marketing goals.

    Weeks 3 – 4

    With the plan in place and the storyboards approved, the development phase took place over the span of two weeks. This stage involved the meticulous process of shooting 17 different angles of the London Fog Milano Cookies packaging to achieve a playful spinning effect. Each photo was carefully masked to bring the product to life with the magic of stop-motion. Using Adobe Photoshop, the images were compiled and edited, ensuring a visually engaging loop for the final reel.

    By following this structured timeline, I successfully created an Instagram reel showcasing the limited edition London Fog Milano Cookies. This reel added a unique touch of personality to the brand’s Instagram page while staying true to the brand’s identity and setting it apart from competing snack companies.

    Behind the scenes look at the process

    Projecting Sweet Success: Unveiling the Impact

    The solution effectively solved the client’s stated problem and accomplished their objectives. The reel achieves the same feel as the Holiday Nog reel, aligning perfectly with Pepperidge Farm’s branding on Instagram.

    Taste of Triumph: Instant Social Media Buzz

    The immediate benefits include increased engagement on the Pepperidge Farm Instagram page. The visually captivating stop-motion reel attracted more likes, comments, and shares, boosting the brand’s visibility and interaction with its audience.

    Sweet Sustenance: Nurturing Long-Term Consumer Connections

    Over time, the brand will develop a more unique and distinguished identity by consistently posting high-quality, creative content. This will result in sustained social media engagement, a larger consumer base, and increased product sales. The continual use of unique and innovative content such as stop-motion reels will set Pepperidge Farm apart from competitors.

    Crumb Count: Tracking Reel Performance Metrics

    The most important data point is social media engagement. High engagement levels are crucial for enhancing brand visibility and reach. Increased engagement means more people are seeing and interacting with content promoting products like the new London Fog Milano cookie, which drives sales and strengthens the brand’s presence in the market.

    Sweet Satisfaction: Client Reactions to Reel Results

    Overall, Pepperidge Farm is ecstatic about the Neographic solution. The client’s positive feedback and the immediate uptick in social media engagement indicate that the solution not only solved their problem but also exceeded their expectations, helping them achieve their intended goals.

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