Disclaimer: The social media ads created by the author for this case study project feature a fictitious representation of a brand-name product. These advertisements are part of an experiential learning exercise and are only imaginative works of fiction. The products are not endorsed by the actual brands mentioned. Milano Magic: How a Unique Instagram Reel…
Background Students, especially those with a passion for STEM, are strongly encouraged to explore new technologies. Yet, there is resistance from education systems to permit usage of Generative Artificial Intelligence (AI) systems, such as ChatGPT. At the time this article was written, the regulations surrounding AI use in schools could be quite strict, as the…
Unveiling the Canvas What do carousel posts and infographics have in common? Both encourage longer interactions with your content, potentially boosting your reach and visibility. The Instagram algorithm works like this: if a user doesn’t engage with the initial image in a carousel post, the subsequent image will cause the post to reappear in their…
A Visual Symphony Neographic Media was tasked with creating a band logo identity for a new rock band called The Converters. The band requested that the final iteration capture an essence similar to that of the Guns and Roses logo. Additional logo requirements include that the final design must invoke rock culture, be easily visualized,…
Purpose: Today, many towns have logos that have not been updated since the 1900s. This means that many of the logos we see feel outdated. The purpose of this project was to modernize the logo for Connecticut’s state capital, Hartford. Logo Redesign: While we can appreciate the level of detail in Hartford’s current logo (pictured…
Form: Form is a powerful compositional technique in photography. This element captures a three-dimensional subject in a way that achieves depth within a photograph. This post will explore Neographic Media’s journey to successfully capturing form in a photograph. Process: The first step is to decide on a subject. Given that this is a beginner’s guide…
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Objective: Neographic Media was challenged with developing wayfinding cues for first-time New England Tech (NEIT) visitors in search of the Graphics, Multimedia, and Web Design (GMW) Suite. Process: The first step to creating effective wayfinding cues is identifying waypoints that may be confusing for possible personas. An in-depth analysis of the path from the visitor…
